ELIXIR STRINGS

Brand Story

Elixir Strings was born in 1997. Although we were working with guitar strings already, they weren’t anywhere near a guitar. Instead, we were using them as convenient test subjects in our attempt to develop a better variety of push-pull cable. As part of this work, our research team was coating the strings with polytetrafluoroethylene, which you can just call PTFE in order to save some breath for your next show. The coated strings worked quite well as cables, but they sounded terrible as guitar strings. (Picture a guitar strung with day-old spaghetti.) Still, the mere idea got a couple of guitarists among us thinking… What if we could alter the coating and tinker with the process so the strings sounded great? Could we make a coated string that actually got called back for an encore?

Lengthy field process resulted in the first official Elixir String prototypes which were sent to 5,000 musicians for testing. After a final bit of feedback and last tweak or two, we had at last produced a coated string that was judged just right by the most demanding test equipment in the world: musicians’ ears

For these and many other reasons, Elixir Strings have struck a serious chord with musicians around the world. Whether you’re playing for yourself or for an arena packed with fans, players report their tone lasts longer than any other string, uncoated or coated. This means you buy fewer sets of strings, change them less often, and trust that your guitar is ready to go when you are.

Brand ID

DISCOVER THE STRINGS TO MEET YOUR PLAYING STYLE.

FULL NAME

Elixir Strings

 

ESTABLISHED

1997

 

FOUNDED

USA

 

PRODUCTS

Guitar Strings,  Accessories

 

OFFICIAL WEB

www.elixirstrings.com

elixir Strings

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