AUGUSTINE STRINGS – Lauda Central Europe

Brand ID

Where expressions begins.

FULL NAME
Albert Augustine Ltd.

ESTABLISHED
1944

FOUNDED
New York, USA

PRODUCTS
Guitar Strings

OFFICIAL WEB
www.augustinestrings.com

Brand Story

Albert Augustine was a Danish immigrant guitar enthusiast, and burgeoning luthier. He was also a founding member of The New York Society for the Classic Guitar, the first organization to present serious classical guitar concerts in New York City, and the publisher of a prestigious journal called Guitar Review.

OUR HISTORY IS GUITAR HISTORY

In the 1940s, it was more difficult than ever to source quality strings, which at the time were made of animal gut(sheep, mostly). Beyond the inconsistency of strings composed of organic materials, their usage as field sutures during the war effort made them extremely scarce. Particularly confounded by this lack of good strings was Andrés Segovia, the Spanish virtuoso whose efforts to elevate the guitar from the parlor to the concert stage had made him an international sensation.

“From my earliest childhood - and I feel as though I must have been playing the guitar before I was born!”

Andrés Segovia.

Albert passing in 1967, tthen his whife Rose took the reins of Augustine Strings. Advocating on behalf of her husband’s legacy and all the while nurturing the musical careers of many of the most influential guitarists of the second half of the 20th century.Albert and Rose were proud of their business, but it was their pride in the worldwide guitar community that inspired them to push forward for all guitarists – the fundamental concept by which Augustine Strings continues to operate today.